Google Merchant Center issues on Shopify: what each one means and how to fix it
Each Merchant Center message, what it means and how to fix it on a Shopify store. The exact English and French labels are in the table at the bottom, with a link to Google's Help page for each.
- Insufficient contact information Account
“Insufficient contact information” is an account-level issue: shoppers can't find a clear way to contact you, or the details on your store contradict your Merchant Center account. Depending on the account, products show … - Misleading or unrealistic promotions Item
“Misleading or unrealistic promotions” is an item-level disapproval: Google found product listings with claims it considers misleading or unrealistic, such as a scientifically unlikely result. Flagged products stop showi… - Website needs improvement Account
“Website needs improvement” is an account-level issue: Google decided your store as a whole isn't fully functional, lacks business-specific content or shows incomplete product details. Depending on the account, products …
English and French labels side by side
| English label | French label | Level | Google Help | Our guide |
|---|---|---|---|---|
| Website needs improvement | Site Web à améliorer | Account | 12056511 | Read |
| Insufficient contact information | Coordonnées insuffisantes | Account | 12472091 | Read |
| Missing return and refund policy | Conditions de retour et de remboursement manquantes | Account | 12471690 | — |
| Site inaccessible | Site inaccessible | Account | — | — |
| Users cannot complete purchase | Les utilisateurs ne peuvent pas finaliser l'achat | Account | 10249082 | — |
| Login required | Connexion requise | Account | — | — |
| Misrepresentation | Déclarations trompeuses ou déceptives | Account | 6150127 | — |
| Circumventing systems | Contournement des systèmes | Account | 17234032 | — |
| Misleading or unrealistic promotions | Promotions trompeuses ou irréalistes | Item | 11573992 | Read |
| Mismatched product price | Prix du produit incohérent | Item | 12159029 | — |
| Mismatched product availability | Disponibilité du produit incohérente | Item | 12470049 | — |